Short’s The Magician

Short’s Brewing Company, Bellaire, Michigan
The Magician
Red Ale
6.0% ABV
12 oz. bottle into mini-mason jar

First, we must give proper dues to Short’s Brewing Company for lodging one of the quirkiest high-quality microbrew portfolios in Michigan today. They are pushing the microbrew envelope, and for that we are grateful. Yes, they have beers that are modeled on strawberry cake, s’mores, and even peanut butter and jelly. We applaud Short’s creativity and packaging designs, but usually approach the contents with caution and suspicion.

The Magician pours a fantastic red color with matching light orange foam. Malt predominates on the nose as well as the palate. There is a lingering note of burnt plastic grocery bag at the finish that detracts significantly from the drinkability of this otherwise acceptable beer. At best, this is a very ordinary malty red with a bit too much chalkiness. Pass.

Evidently these are the sort of winter high jinks you support by purchasing Short’s beers:


~ by Perry S. on March 31, 2010.

One Response to “Short’s The Magician”

  1. [Note: What is the possessive form for Short’s beer, since that is their name? Short’s’s? ]
    There’ve been better snowforts in my front yard, and they didn’t involve chainsaws, repeated ice tong fail, trisomy 21 on snowmobiles, short’s’s beer, or emo-pop soundtracks.

    And this beer’s only distinction is its color.

    New slogan they can have for free
    Short’s’s beer: Making the banal or the undrinkable for over six one-hundredths of a century.

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